Operators
Sportsbooks, iGaming brands and product teams operating in regulated markets.
Partnerships · Betting & iGaming · B2B
Partner with Betting Trends
We help technology companies, operators, providers, consultants and B2B brands become part of the professional betting & iGaming conversation through content, research and events.
Who it is for
For companies operating within the industry
Our partnership formats are designed primarily for a professional B2B audience rather than mass-market consumer promotion.
Technology providers
Platforms, data, payments, KYC, CRM, AI, trading, fraud and compliance solutions.
Professional services
Consulting, law firms, research, recruitment, audit and advisory services.
Industry projects
Conferences, associations, media, data projects and professional communities.
Partnership value
Not maximum reach — the right industry context
Betting Trends is built around the topics that shape product, technology and strategic decisions for a B2B audience.
01
Expert environment
Your integration appears alongside industry analysis, trend coverage and professional content.
02
Relevant audience
The content is designed for people working in product, technology, marketing, risk and regulation.
03
Longer shelf life
Research and analytical content continue to deliver value long after a standard advertising placement ends.
04
Flexible formats
From a short native integration to a dedicated research project, content series or event partnership.
05
Industry narrative
A partner can take a clear expert position within an important industry topic.
06
Transparency
Commercial integrations are clearly labelled, and partnership does not give a brand the right to alter independent editorial conclusions.
Partnership formats
From expert content to a dedicated special project
The format depends on the objective: awareness, positioning, lead generation, product launch, research or event visibility.
Native article
An expert article or analytical piece with clear partnership labelling.
- Interview
- Expert column
- Case study
- Thematic article
Joint research
An in-depth piece on a market, technology or business challenge linked to the partner's expertise.
- Report
- Survey
- Data-driven article
- Trend deep dive
Thematic page
A dedicated landing page or content hub built around a major topic, product or research project.
- Custom structure
- Interactive sections
- Long-term placement
- Internal linking from Trends
Event partnership
Brand integration within Betting Trends' industry event coverage and calendar.
- Section partner
- Thematic selection
- Pre-event coverage
- Post-event analysis
Newsletter partner
A measured presence in professional email communication around a relevant industry topic.
- Native block
- Thematic integration
- Edition sponsor
- Partner CTA
360° campaign
Several formats connected by one theme and a consistent B2B communication strategy.
- Research + article
- Events + newsletter
- Trend sponsorship
- Content series
Partnership levels
Three ways to work together
This is not a fixed rate card: scope and pricing are defined once the objective, geography and production requirements are clear.
Integration
For a specific product, announcement or expert topic.
- One primary format
- Editorial production
- Partnership labelling
- Organic internal linking
- Placement report
Thematic partner
For sustained positioning within one important industry theme.
- Series of integrations
- Presence in a thematic section
- Newsletter integrations
- Connection with Events / Trends
- Joint content planning
Special project
For a major research project, entry into a new topic or a long-term B2B campaign.
- Dedicated concept
- Research / data story
- Dedicated landing page
- Content series
- Event and newsletter support
Research and special projects
When standard advertising is not enough
A strong B2B project should give the market useful information while giving the partner a clear expert position.
The brand becomes part of the industry's knowledge base
The material starts with a real market question. The partner's expertise helps examine it in greater depth.
- Defining the topic and hypotheses
- Collecting and structuring data
- Interviews with market participants
- Editorial analysis
- Dedicated page or report
Value before promotion
The stronger the content value, the longer the material remains useful and the more naturally the partner's presence is perceived.
Events
Partnership around the industry calendar
The `/events-2027/` section connects a brand not with a single conference, but with the year's professional event agenda.
Before the event
Preview coverage, industry context, topics to watch and useful preparation for the audience.
During the event
Partner visibility within thematic event coverage where the project format allows it.
After the event
Highlights, key ideas, trends and analytical content with a longer shelf life.
Year-round
Partnership with the calendar, a regional selection or a specific industry theme.
Partnership principles
Commercial integration does not buy an editorial conclusion
For B2B media, trust matters more than short-term advertising. Partnership content should therefore be transparent, professional and clearly distinguishable from independent editorial analysis.
Transparency
The commercial nature of an integration is made clear to the audience.
Fit with the topic
An integration should be useful and make sense within the specific piece of content.
Editorial boundary
A partner does not determine the conclusions of independent research content.
Responsible context
We do not use formats that conflict with responsible gambling principles or the project's professional positioning.
How a project is launched
From brief to delivery
We define the business objective first and choose the advertising format second.
Objective
Goal, market, audience, product and desired outcome.
Format
We choose an article, research project, special project, event format or a combination.
Materials
Content, data, interviews, design and fact-checking.
Publication
Project launch and agreed distribution channels.
Report
We document placements, available metrics and next steps.
FAQ
Partnership FAQ
Trends is an editorial research section. Commercial participation can take the form of a clearly labelled thematic partnership, data contribution, expert commentary or a separate special project — not the purchase of an editorial conclusion.
Yes, if the material has clear B2B value: a case study, new technology, market development, data, practical experience or an industry question.
Formats vary by production scope, placement period and channels. A proposal is prepared after the brief is defined.
Yes. Betting Trends covers the international betting & iGaming agenda, while the geography of each partnership is defined by the project's objective.
Yes. The calendar supports thematic, regional and year-round partnership formats, as well as integrations tied to specific event coverage.
Discuss a Partnership
Tell us the objective — we'll match the format to it
Share your company, area of focus, objective and preferred timing. The clearer the brief, the more useful the proposal will be.