Betting Trends Forum 2024

An industry forum on sportsbook business development, sports-betting technology and marketing. The event took place on 3 September 2024 and became one of the foundations for today's Betting Trends — a media and professional platform focused on the future of betting & iGaming.

Trends 2027 Events calendar

Date: 3 September 2024 Format: industry forum Focus: betting & iGaming Status: archive

About the forum

Betting Trends Forum brought together business, technology and industry expertise around one central question: how is the sports-betting market changing?

Market

Forecasts, changing business models and new competitive dynamics.

Technology

Products and solutions changing sports betting and operational efficiency.

Marketing

Audience strategy, brand building and major sporting moments.

Practice

Practical exchange of experience between operators, experts and solution providers.

2024 agenda

The themes that shaped the forum

The forum agenda reflected the defining questions for the betting industry in the mid-2020s: market growth, product development, technological change and marketing effectiveness.

The future of the sportsbook market

The changes shaping the industry's development and where new growth opportunities are emerging.

Sports-betting technology

The digital products, data and infrastructure that determine sportsbook quality.

Marketing and audience

Customer acquisition and retention, brand communication and activity around major sporting events.

Operational efficiency

Practical approaches to business development, product operations and working with technology partners.

2024 → 2027

How the industry agenda has changed

Three years later, the forum's themes have not disappeared — they have become more complex. Technology has evolved into AI infrastructure, marketing into privacy-first growth, and risk management into continuous digital control.

Technology → AI-native sportsbook

Automation has moved beyond standalone tools: AI is becoming part of trading, risk, CRM, customer service and product decisioning.

AI in the sportsbook

Live betting → micro-betting

Real-time data and automated pricing are creating markets around short in-game moments and demanding a new level of latency control.

Micro-betting

Marketing → privacy-first growth

Personalisation now has to account for consent, first-party data, responsible gaming and restrictions on targeted marketing.

Privacy-first marketing

Risk → continuous identity

Fraud, deepfakes and account takeover are turning KYC from a one-off check into a continuous identity function.

Fraud & Identity

What has not changed

Four enduring industry priorities

The tools change quickly, but the professional agenda in betting & iGaming remains remarkably consistent.

Build a better product

Speed, data, UX and automation should deliver a clear and reliable customer experience.

Manage risk

Product growth needs to be matched by strong compliance, fraud control and responsible gaming.

Grow more efficiently

Marketing, retention and personalisation should create long-term value, not just short-term conversion.

Share practical experience

The industry still needs places where operators, technology companies and experts can compare real-world approaches.

The project continues

Betting Trends today

Since the forum, the project has developed into an ongoing professional platform: instead of one day in the calendar, it now provides year-round analysis, research and industry guidance.

RESEARCH