01
AI is becoming the operating system
CRM, personalisation, antifraud, KYC, analytics and responsible gaming.
Betting Trends Forum · 2026–2027
Technology, markets and new rules for the betting industry
A professional platform covering technology, regulation, sports data, marketing, AI and the future of betting & iGaming.
What is changing
The industry is entering a new cycle
Technology, regulation and new consumer behaviours are changing not only the product, but the economics of the betting business as a whole.
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Regulation is becoming more complex
Advertising, customer data, compliance and player-protection requirements.
03
New markets are creating competition
Prediction markets and alternative products are extending the traditional sportsbook model.
04
Real-time is becoming the standard
Live betting, micro markets and real-time sports data.
Betting Trends
What will shape the market in 2026–2027
Eight areas operators, platforms, marketers, investors and technology companies should be watching.
AI
AI & Automation
Personalisation, predictive analytics, operational automation and customer support.
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Sports Data
Live markets, automated pricing, real-time data and lower latency.
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Regulation
Licensing, KYC, AML, privacy, advertising restrictions and compliance.
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Responsible Gaming
New technologies for early detection of risky gambling behaviour.
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Marketing
CRM, retention, affiliate, sponsorship and new customer-acquisition models.
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Payments & FinTech
Instant payments, antifraud and alternative payment methods.
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Prediction Markets
A new product class and a potential competitor to traditional sportsbook platforms.
UX
Product & UX
Mobile-first design, gamification, personalisation and new interaction models.
The defining theme of 2026
AI is changing betting faster than regulation can keep up
How can operators use AI for personalisation, CRM, antifraud and analytics while keeping risk under control and meeting regulatory requirements?
Explore the topicAgenda
Discussion topics
Sample agenda. A full forum schedule can be published here once dates and participants are confirmed.
09:30
Opening
The state of the betting market in 2026
Market
10:30
Panel discussion
Regulation: the new rules of the game
Regulation
12:00
Technology session
AI & Data: how operator workflows are changing
AI
14:00
Marketing session
The new economics of customer acquisition
Marketing
16:00
Future session
What the betting market could look like in 2027–2030
Future
Betting Trends Report
10 Trends for 2027
Betting Trends' annual outlook on the technologies, products and business models that could shape the industry's next phase.
Read the outlook01
AI-first sportsbook
02
Hyper-personalization
03
Prediction markets
04
Real-time micro markets
05
Privacy-first marketing
06
Responsible Gaming Tech
07
Automated KYC / AML
08
Creator & community marketing
09
Alternative payments
10
Regulation by design
News & Analysis
What is happening across the industry
Industry calendar
Betting & iGaming Events
A calendar of specialist conferences, exhibitions, summits and industry events.
2026 / date
Conference name
City, country
Learn more
2027 / date
Industry summit name
City, country
Learn more
2027 / date
iGaming expo name
City, country
Learn more
Forum history
The story so far
Past forum pages now form part of the brand archive rather than remaining as outdated homepage content.
Betting Trends Forum 2024
Forum agenda, expert sessions, photographs, partners and event highlights.
Previous forums
All Betting Trends Forum editions in one archive.
Partners
Become part of Betting Trends Forum
Present your technology, research or solutions to a professional betting & iGaming audience.
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