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AI is becoming the operating system
CRM, personalisation, antifraud, KYC, analytics and responsible gaming.
Betting Trends Forum · 2026–2027
Technology, markets and new rules for the betting industry
A professional platform covering technology, regulation, sports data, marketing, AI and the future of betting & iGaming.
Visual context
The industry in motion
A compact visual layer for the analysis: the conference stage, trend radar and B2B connections. Video and images are stored locally and do not depend on external CDNs.
What is changing
The industry is entering a new cycle
Technology, regulation and new consumer behaviours are changing not only the product, but the economics of the betting business as a whole.
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Regulation is becoming more complex
Advertising, customer data, compliance and player-protection requirements.
03
New markets are creating competition
Prediction markets and alternative products are extending the traditional sportsbook model.
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Real-time is becoming the standard
Live betting, micro markets and real-time sports data.
Betting Trends
What will shape the market in 2026–2027
Eight areas operators, platforms, marketers, investors and technology companies should be watching.
AI
AI & Automation
Personalisation, predictive analytics, operational automation and customer support.
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Sports Data
Live markets, automated pricing, real-time data and lower latency.
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Regulation
Licensing, KYC, AML, privacy, advertising restrictions and compliance.
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Responsible Gaming
New technologies for early detection of risky gambling behaviour.
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Marketing
CRM, retention, affiliate, sponsorship and new customer-acquisition models.
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Payments & FinTech
Instant payments, antifraud and alternative payment methods.
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Prediction Markets
A new product class and a potential competitor to traditional sportsbook platforms.
UX
Product & UX
Mobile-first design, gamification, personalisation and new interaction models.
The defining theme of 2026
AI is changing betting faster than regulation can keep up
How can operators use AI for personalisation, CRM, antifraud and analytics while keeping risk under control and meeting regulatory requirements?
Explore the topicAgenda
Discussion topics
Five themes shape the Betting Trends agenda: market structure, regulation, AI, marketing and the industry’s long-term evolution.
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Opening
The state of the betting market in 2026
Market
02
Panel discussion
Regulation: the new rules of the game
Regulation
03
Technology session
AI & Data: how operator workflows are changing
AI
04
Marketing session
The new economics of customer acquisition
Marketing
05
Future session
What the betting market could look like in 2027–2030
Future
Betting Trends Report
10 Trends for 2027
Betting Trends' annual outlook on the technologies, products and business models that could shape the industry's next phase.
Read the outlook01
AI-first sportsbook
02
Hyper-personalization
03
Prediction markets
04
Real-time micro markets
05
Privacy-first marketing
06
Responsible Gaming Tech
07
Automated KYC / AML
08
Creator & community marketing
09
Alternative payments
10
Regulation by design
News & Analysis
What is happening across the industry
Industry calendar
Betting & iGaming Events
A calendar of specialist conferences, exhibitions, summits and industry events for 2027. Filter by region or open the full calendar.
18–20 January · 2027
ICE Barcelona 2027
Barcelona Spain
Details15–17 February · 2027
SiGMA Africa 2027
Cape Town South Africa
Details2–4 March · 2027
SBC Summit Rio 2027
Rio de Janeiro Brazil
Details15–17 March · 2027
SiGMA Eurasia 2027
Dubai / Ras Al Khaimah UAE
Details5–8 April · 2027
BiS SiGMA South America 2027
São Paulo Brazil
Details19–21 April · 2027
SBC Summit Europe 2027
Amsterdam Netherlands
Details3–5 May · 2027
SiGMA Europe 2027
Ta' Qali Malta
DetailsJune 2027 · 2027
SiGMA Asia 2027
Manila Philippines
Details7–8 July · 2027
iGB L!VE 2027
London United Kingdom
Details21–23 September · 2027
SBC Summit 2027
Lisbon Portugal
Details27–30 September · 2027
G2E 2027
Las Vegas United States
Details
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