How to use Blockchain and ICO in betting

How to use Blockchain and ICO in betting

How to get your business ready and get the most out of 2018 World Cup?

How to get your business ready and get the most out of 2018 World Cup?

New technologies in the sports betting

New technologies in the sports betting

Summary of the efficient player acquisition marketing strategies

Summary of the efficient player acquisition marketing strategies

Current trends of the betting industry development

Current trends of the betting industry development

The future of sports betting: market analysis

The future of sports betting: market analysis

Uniting offline and online brands to increase income

Uniting offline and online brands to increase income

How to restructure business models and strategies to satisfy clients’ changing needs?

How to restructure business models and strategies to satisfy clients’ changing needs?

Speakers


Representatives of the international and Russian market of sports betting who took part in Betting Trends Forum 2017.

Roman Bout


CEO & Founder of Quintessence

Araik Tonyan


CEO at BookmakersRating.ru

Mariya Lepshikova


Maria Lepschikova is a legal counsel and owner of Pravovaya Liniya, LLC, expert in legal backing of gambling and lottery business

Denis Konotop


Digital marketing expert

Alexey Tsymbal


Co-founder and CEO EtherSport

Leonid Grokhovsky


Head of the Company "TopExpert"

Julia Nemtseva


Managing partner at AdConsul

Nikita Prokhorov


Deputy General Manager at Sidorin.Lab

Oleg Davydov


COO of the first bookmakers SRO

Tom Light


Vice President at SBTech

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Program


  • Customer base segmentation.
  • When it’s high time to start reactivating customers.
  • How not to waste the advertising budget ahead of the World Cup.
  • Who will bring you most of profits.
  • Current industry issues: a high barrier of entry, a large share of illegal sector, a negative reputation of betting activity and advertising restrictions preventing reputation improvement
  • How to solve these issues: trends of the recent year
  • What the authorities should preferably do within the next 3 years in order to develop the industry.
  • The next reincarnation of the bill prohibiting non-sporting bets
  • Promises to legislatively eliminate compulsory double identification of betting participants
  • Purpose-oriented deductions on Russian sports as a cornerstone of betting operations in the Russian Federation
  • Aplication of legal rules about website blocking. Approaches of Russian regulatory authorities.
  • Affiliate marketing condition in the CIS countries.
  • Main problems and solutions.
  • Industry trends in 2018.
  • Gambling and disputing as an integral part of human nature since ancient times. Turnover in the gambling business. Ethersport as something new and nonstandard
  • Disadvantages of existing lotteries and betting houses. Odds as a complexity and risk for a player. Companies reserve the right to take a final decision in all disputable situations
  • Types of lotteries. Ethersport as a combination of betting and lottery. A lottery based on intelligence and analytical thinking skills
  • Specifics of Ethersport platform. Its advantages over other lotteries. Equal rights of every participant. Connection between Ethersport and blockchain through smart contracts
  • Operation principles of Ethersport: notions of line, official lotter, difficult and simple lines
  • Advantages of the project’s decentralization: democratic character, impossibility to influence the result and payouts, absence of the third party when solving disputable situations (everything stored in the smart contract, the terms of which are open for everyone, and a participant admits them when playing).
  • Traffic acquisition in 2018 (where and the cost)
  • Customer retention (large-scale retargeting)
  • Influencing customer lifetime value
  • Increasing the average betting amount by 200%
  • Increasing incomes by 100% by introducing additional betting lines and services.
  • Main features of TV and Internet tools available for betting advertising within the 2018 FIFA World Cup
  • Promotion strategies and plans using TV broadcasting of sports events
  • How the Internet can be useful in legal promotion
  • Pros and cons of betting companies sponsoring sports clubs, leagues, and federations.
  • Explosive PR and virus marketing
  • Lead generation via monitoring systems
  • Negative processing and anti-crisis communications
  • Isle of content and multimedia SEO
  • Case studies and life hacks.
  • The first bookmakers SRO, which received official status in Russia
  • The beginning of accepting the first interactive bets in Russia and the appearance of the first Center of tracking the interactive bet transactions
  • Active implementation of the latest legislation norms of the Russian Federation (payment of special deductions in favor of professional leagues and sports federations, etc.)
  • Implementation of the largest sponsorship contracts by the members of the First SRO.
  • Why there emerged a need to use cryptocurrencies in gambling
  • How to leverage blockchain in terms of the industry regulation and licensing
  • How to establish crypto companies and launch ICO in the gambling industry
  • Why famous operators are interested in blockchain use within the gambling sphere.

A bonus for conference visitors will be a free attendance of eSPORTconf Russia 2018

Сheck the conference program of eSPORTconf Russia

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How it wasin 2017?


How did Betting Trends Forum 2017 proceed? We will not tell better than our guests.

Read our reports and opinions of experts.

“In my opinion, such events are great platforms where we can discuss problems, develop industrial approaches and create projects aimed at applications and solutions. The more business representatives and experts take part in such discussions, the better industry can formulate offers to address certain issues. In general, Betting Trends Forum may well become a permanent professional platform to discuss industry issues.”.

Yuliya Nemtseva

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Location


Russia, "Moscow Marriott Hotel Novy Arbat"
32 Novy Arbat Street