Betting Trends Forum 2016

  • Moscow
  •  

March 17, 2016 Moscow held Betting Trends Forum 2016. It was attended by Russian and foreign betting representatives.     

Participants discussed the latest legislative initiatives, which regulate betting market, new Internet business areas and shared their experience in attracting new players.   

Presentations were made by the following participants: layers, owners and managers of betting shops and betting software developing companies, specialized portal editors, fantasy and eSport experts. 

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Main themes

Betting on eSports: students' entertainment or new industry?

Betting on eSports: students' entertainment or new industry?

Online betting VS interactive betting. The desired future and the legislative present situations

Online betting VS interactive betting. The desired future and the legislative present situations

Launch of the center of interactive bets transactions tracking and its legal regulation

Launch of the center of interactive bets transactions tracking and its legal regulation

Changes to law on advertising as a driver for betting market progress

Changes to law on advertising as a driver for betting market progress

State and future prospects of the sports betting market

State and future prospects of the sports betting market

Latest betting development trends

Latest betting development trends

Fantasy sports: global cases and possible development in Russia

Fantasy sports: global cases and possible development in Russia

Global experience: marketing tools and strategies for attracting new players

Global experience: marketing tools and strategies for attracting new players

Speakers

March 17, 2016

10:30

Registration

10:59

Section 1: Legislative regulation of betting market: dangers and possibilities

11:00

Legislative framework of online betting in Russia. Ways of operation under conditions of restriction and legal risks. Law making trends

Mariya Lepschikova

  • Russian legislation allows for possibility of accepting online bets only by Russian license holders;
  •  Laws on interactive bets don’t work in practice yet;
  • Strictness of Russian laws is compensated by their relaxed implementation;
  • In case new bills are passed, they can broaden the possibilities for accepting online bets and advertising;
  • Frequent and multidirectional changes in betting legislation of Russian Federation hinder the long-term planning in betting business. 
11:30

Online betting: what requirements of the law should be remembered when launching an Internet site on acceptance of bets

Aleksander Tarasenko Presentation

  • What legal requirements it is necessary to remember when launching a bet acceptance website
  • Process of bet acceptance through online bet transfer accounting centres: is it the legalization of online betting or tightening of requirements for operators?
  • Identification of a player under the "anti-laundering" law and the law on gambling
  • Personal data collection: how not to break the law
11:50

Round table discussion: Recent Legislative Initiatives Relating to Betting Business in the Russian Federation. Prospects for Adoption and Implementation

12:40

Coffee break

13:29

Section 2: Attracting new players: global experience and Russian possibilities

13:30

Gambling advertising. Peculiarities of television ad placement and sponsorship

Yuliya Nemtseva Presentation

  • Practical aspects of application of gambling advertising rules and regulations (games based on chance and risk).
  • Advantages of placing television advertising campaigns.
  • Specificity of placing information about games of chance on the Internet.
  • Problems connected with company’s participation in sponsor projects. 
13:45

How to attract players with the content. Experience and features of access to the foreign market

Alexey Tkachuk Presentation

  • Building and maintaining reputation, its influence on conversion.
  • Basic terms in affiliate programs of betting houses. Player’s and betting operator’s point of view.
  • How to get a feedback from players.
  • How to retain players. 
 


Artur Petrosyan

 


Konstantin Genich

14:20

Global experience: marketing tools and strategies for attracting new players.

Thanos Marinos Presentation

  • Betting and Gaming industry is a marketing driven market where success will be determined from many parameters : Some of them the operators are able to influence and if implemented correctly they can be a Game Changer.
  • Utilize the technology in the way the operators are interacting with the customer and increase the satisfaction of the user experience.
  • Have a platform/product that they can alternate according to the market and end users are targeting 
  • Use the adequate marketing channels in order to communicate with clients of different segments.
14:45

Mobile application as a tool of players attraction. Comparison, analysis and methods of getting traffic

Dennis Konotop Presentation

  • Mobile traffic in betting. Volumes, features and forecasts.
  • Detailed overview of mobile applications of domestic and foreign bookmakers. Errors and life hacking.
  • Methods of application promotion. Trackers, traffic types, quality control.
15:10

Coffee break

15:39

Section 3: Industry trends: betting on fantasy sports and eSports

15:40

Fantasy sport as a business. Pluses, minuses and difficulties

Victor Mangazeev Presentation

16:05

Fantasy sports betting, the next big thing? What will the future bring? Advantages and disadvantages of different platforms

Endre Nesset Presentation

  • Daily fantasy sports, the booming of the business and the road ahead 
  • Daily fantasy sports in the European market; advantages and disadvantages
  • A separate project or a betting website section
  • The arrival of the big DFS companies in the European / Asian market
16:30

E-sports: when and why it will beat football and hockey?

Jaroslav Komkov Presentation

  • E-sports and sport: find 10 differences
  • Players and viewer. Who are they?
  • Why and how do people watch e-sports?
  • How to attract the audience to e-sports?
16:55

E-sports as betting industry. Guide for action

Dias Ismailov Presentation

  • How much money can be earned in e-sports?
  • Main principles of e-sports
  • Fixed matches in e-sports
  • How to connect yourself? Platform options.

Participants and guests

We will provide information regarding representatives of which companies will be present at event as speakers, guests, partners, listeners.

Where to stay

KORSTON CLUB HOTEL

Russia, Moscow, st. Kosygin, 15

Located within a stone's throw of Sparrow Hills in the beautiful area in close vicinity to the center of Moscow, Korston Club Hotel creates a new definition to first class service with a certain note of elegance and comfort.

Unique Club Floors offer a possibility to immerse into the atmosphere of a delicate comfort, luxury and everlasting feast. Enjoy the relaxed atmosphere in a stylish and fashionable hotel interior, find a great variety of noble Private bar drinks, try the exclusive cuisine together with Happy Hour and addto your experience with a marvelous panoramic view of the evening Moscow in the Extra Lounge restaurant.

Hotel is situated to the southeast of the capital’s center, 5 km from Kremlin. The Gorki Park, Russian Academy of Sciences, Sparrow Hills, circus, children’s musical theater, Lomonosov Moscow State University, and the Luzhniki Stadium are all located within walking distance.

For room booking call +7 (495) 939 8000 or contact reservation@mow.korston.ru

Location

KORSTON CLUB HOTEL

Russia, Moscow

st. Kosygin, 15 
 

Sponsors and Partners

Betting Trends Forum is a unique possibility to: present your product to the market and find the investor; establish business contacts; become a point of interest for industrial media; make a name as an industry leader.

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