Fantasy sports players are motivated to enter the hobby for reasons that have nothing to do with money or prizes. The vast majority of fantasy sports players participate in free contests that have no cash or material prizes (over 74 percent of the 30.6 million fantasy sports players in 2010 entered a contest or used league software that included no cash or material prize, according to an IPSOS research report). The only enjoyment is winning and competing against other sports fans. In fact, frequent surveys of fantasy sports players show that the top reasons for playing include “competing with friends,” “enhance my sports experience,” and “to be in a league with friends.”
Julia Nemtseva, a managing partner at AdConsul, a qualified lawyer, and a marketing expert, will speak at Betting Trends Forum. She...