19.02.2018

Legal promotion of betting company by 2018 FIFA World Cup: advertising expert Julia Nemtseva to reveal secrets at Betting Trends Forum

Legal promotion of betting company by 2018 FIFA World Cup: advertising expert Julia Nemtseva to reveal secrets at Betting Trends Forum

Julia Nemtseva, a managing partner at AdConsul, a qualified lawyer, and a marketing expert, will speak at Betting Trends Forum. She will talk about efficient advertising strategies by the 2018 FIFA World Cup and will explain what one should opt for: TV or the Internet.

The speaker is a member of the Department for Control over Advertising of the Federal Antimonopoly Service of the Russian Federation. She has held leading positions at such companies as NTV Media, Gazprom-Media, Russian Association of Communication Agencies, and Russian Olympic Committee. Besides, she was a lecturer at Moscow International Higher Business School and RMA. Currently, Julia Nemtseva is a managing partner at AdConsul engaged in placing ads of betting companies.

At Betting Trends Forum, Julia Nemtseva will tell the audience how to adjust a marketing strategy properly prior to the 2018 FIFA World Cup.

Presentation key points:

  • main features of TV and Internet tools available for betting advertising within the 2018 FIFA World Cup;
  • promotion strategies and plans using TV broadcasting of sports events;
  • how the Internet can be useful in legal promotion;
  • pros and cons of betting companies sponsoring sports clubs, leagues, and federations.

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