MasterCard plans to add Russia to the list of countries that allow internal transactions for obtaining winnings in gambling in 2018. Leon betting company and the Association of Betting Companies have expressed enthusiastic support to the initiative.
In 2018, Russian customers of MasterCard will have access to MCC code 7995 operations – internal transactions for transfers of gambling winnings payouts. According to Leon’s press service, players used to deploy illegal schemes to cash out winnings, as transactions were beyond their reach. Now the company believes that the transparency of the gambling industry will increase in Russia. Besides, Russia will host FIFA World Cup 2018, which will result in a great surge in the sports betting industry. The new system of obtaining winnings will not only increase the service level in betting houses and make Russian bookmakers closer to the European standards but also help to attract new customers.
Julia Nemtseva, a managing partner at AdConsul, a qualified lawyer, and a marketing expert, will speak at Betting Trends Forum. She...