19.01.2018

World Cup 2018 and your business: secrets of efficient online marketing from Roman Bout

World Cup 2018 and your business: secrets of efficient online marketing from Roman Bout

Roman Bout, founder and CEO of Quintessence, will speak at Betting Trends Forum. He will explain how to build an online marketing strategy correctly ahead of the World Cup 2018.

Roman Bout is an online marketing expert that has spoken at various conferences dedicated to marketing strategies and gambling such as Russian Gaming Week 2014, Russian Gaming Week 2016, and Race 2015. He has worked as the Director of Customer Acquisition at Pari Match betting company, and later – the Director of Online Marketing at M.S.L. (the largest European lottery operator).

Currently, Roman runs his own company and acts as an independent business advisor. He specializes in strategies that allow reducing the cost of customer acquisition and increasing the average bill of every buyer of goods and services. He also builds efficient relations inside a marketing team and between departments of the company.

Theses of Roman’s presentation at Betting Trends Forum 2018:

  • customer base segmentation;
  • when it’s high time to start reactivating customers;
  • how not to waste the advertising budget ahead of the World Cup;
  • who will bring you most of profits.

Participants of the conference will have a chance to ask the expert questions about online marketing and efficient strategies to use ahead of the World Cup 2018.


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