Liga Stavok has become a title partner of the club within 2018 FIFA World Cup Russia. The agreement was signed and announced at the media conference. The new status allows the betting shop to use maximum advertising opportunities during 2018 FIFA World Cup. Liga Stavok obtained the right for sponsorship according to the results of the contest, overcoming three other candidates.
The results of the contest on the Russian Premier League sponsorship in the ‘gambling and betting’ category were summed up in early June. According to them, Liga Stavok was appointed to the title partner of 2017/2018 football league, as it offered the most profitable sponsorship package. Later on, one announced that the betting shop would become the title sponsor of 2018 FIFA World Cup.
The parties do no to disclose the sum of the agreement. But Kommersant, referring to the betting source, called the sum of 500 million rubles.
The title sponsor status allows Liga Stavok to use maximum advertising space: firstly, all match broadcasting time given to betting shop representatives: every broadcast part includes around 180 seconds of advertising, dividing between sponsors of various categories. Secondly, Liga Stavok
We have been very glad of our cooperation over several years and believe that this partner is reliable,” said Sergey Pryadkin, the head of Russian Premier League.
Liga Stavok and Russian Premier League are longstanding partners. The parties have been closely cooperating in the advance warning system for several years. It is the project on detecting fixed matches: bookmakers warn organizers of suspicious bettors’ activity. Later, Liga Stavok became one of Premier League sponsors and concluded the new partnership agreement within the new law on purpose-oriented deductions in favor of sports in 2017.
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